Brand Development Manager
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Job title: Brand Development Manager
Company: Colgate
Job description: Notice details:Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health. If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!In today’s dynamic retail environment, it is an exciting time to be a part of the Marketing team at Colgate. Our highly energetic and focused Marketing Team is dedicated to driving growth for Colgate Palmolive in this constantly evolving landscape. What role will you play as a member of the Marketing team? As the Brand Development Manager, you will implement brand strategies in partnership with leadership team, using sound analytics and insights. You will lead all business financial, including brand P&L budgeting and tracking.You will be responsible for volume and profit delivery and drive excellent execution of the agreed support plan. You will adapt innovation & renovation projects according to local needs working with the cross-functional team. You will act proactive on the brand performance and eager to identify new opportunities to drive additional growth. You are the one to own the country brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.You will lead commercialization and build business plans for new product opportunities in collaboration with Retail Marketing & Customer Development, Finance and CS&L teams. You will handle/support the full APM of on brand/product line and coordinate long term brand strategies and planning.What you will do
- Implement brand strategies in partnership with leadership, using sound analytics and insights
- Manage all business financials, including local sub-category brand P&L budgeting and tracking
- Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases/Decreases
- Understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation
- Performs other duties as assigned
- Complies with all policies and standards
Required Qualifications
- Bachelor’s Degree in Business Administration, Industrial Engineering, Marketing or related fields; preferably in Economics, Management
- At least 5 years Experience in Consumer Marketing in FMCG
- 100% Proficient in English and local language
- Microsoft Office or Google Suite proficiency (i.e, Sheets, Slides, Docs) preferred
Preferred Qualifications
- Master’s Degree in Business Administration or Marketing
- Nielsen program knowledge is a plus
The company:We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.
Expected salary:
Location: Llano Bonito, Herrera
Job date: Fri, 22 Mar 2024 23:07:10 GMT
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