CHANNEL MARKETING LEAD AT SAMSUNG FINLAND

Job title: CHANNEL MARKETING LEAD AT SAMSUNG FINLAND

Company: WorkShop

Job description: On behalf of Samsung, Workshop is seeking an experienced Channel Marketing Lead. Are you an experienced marketer passionate about channel marketing, conversion strategies, and driving sell-out? If you excel in leveraging sales drivers to their fullest potential and possess a strong retail background along with digital savvy, then you are probably the person we are looking for as Channel Marketing Lead to the Mobile team at Samsung.Your role as a Channel Marketing Lead will mainly be around:Your primary responsibility will involve creating and executing marketing campaigns aimed at enhancing brand visibility and driving sell-out across diverse channels, particularly focusing on MX (Mobile, Tablets, Wearables, and PC). You will work to seamlessly integrate Samsung and its offerings across every touchpoint including online platforms such as websites and social media, as well as offline locations like in-store displays.Your role will also entail driving customer sell-out growth and enhancing Samsung’s in-house value share through strategic initiatives within the MX product line. This involves strategizing, executing, and analyzing various marketing activities to ensure Samsung maintains a strong presence and voice in customer channels.Collaborating closely with key account managers and the marketing team, you will ensure the optimal execution of Samsung’s brand and tactical for MX products. Together, you’ll develop comprehensive marketing plans and activations tailored to various MX product groups, aiming to optimize Samsung’s brand presence across all channels – in-store, online, or offline.Part of your role will also involve evaluating the media mix, overseeing the timely delivery of marketing assets, and analyzing initiatives based on sales and online metrics, specifically within the MX product categories. This analytical aspect will help drive informed decision-making and further enhance Samsung’s marketing efforts within the MX domain.As an integral part of the local marketing team, you will also have the opportunity to engage in various Samsung events and participate in consumer and influencer activations. This will allow you to contribute to the overall marketing strategy while actively engaging with key stakeholders and influencers in the market.Your background:

• Bachelor’s degree in marketing and communication
• 3-5 years of proven success in customer/channel marketing roles, with a focus on driving sell-out growth
• Expertise in customer joint sell-out 360 planning, execution, and review
• Strong retail experience and ROI understanding
• Proficiency in media and customer campaign planning, with an agility to analyze sales and online data
• Understanding of the consumer journey and experience with traffic generation/conversion-driven marketing
• Proficiency in both Finnish and English

Skills & attributes:

• Results-oriented mindset with the ability to manage multiple priorities and meet tight deadlines
• Strong communication and presentation skills, adept at engaging key account managers and customers
• Experience in collaborating with and managing external agencies
• Analytical skills with an insight-driven approach
• Creative problem-solving skills and innovative marketing initiatives
• Robust collaboration skills, and ability to work well with people from diverse backgrounds

Hours: Full timeEmployment type: Consultant position with a contract until December 2024.Start: As soon as possibleWorkplace: Espoo Finland – hybrid working model. 3 days at the office, 2 days remotely per week. Some travel (max 1-2 days in month) in Finland /the Nordics is to be expected.WorkShop offers you an exciting job in an international and dynamic organization where there is a short time gap from idea to action. Would you like to join us?Selection and interview process is ongoing; therefore, please apply as soon as possible. We don’t accept applications by mail, apply therefore via add. Last application day is 2024-03-08.Workshop – The consumer experience agency is the largest and leading retail agency in the Nordics och we work with some of the world’s largest brands. We combine strategical, creative and tactical services to create innovative consumer experiences both online and offline. Join us in creating unique and engaging pop up concepts for various brands, become one of the best brand ambassadors on the market, develop and operate store concepts or be our next social media expert. WorkShop provides an end-to-end solution, from the initial design concepts to bringing the ideas to life. We all share a passion for pushing the limits within retail and have a culture with a strong sense of community where every voice can be heard.Learn more about our company at and follow us on , and !WorkShop has become one of the fastest growing and most rewarded agencies in the Nordics, helping some of the largest brands and retailers around the world to develop their marketplace. WorkShop is part of the global agency network Advantage Smollan and have representation and capabilities across Europe with a global reach on creative services.

Expected salary:

Location: Helsinki

Job date: Sun, 25 Feb 2024 08:13:36 GMT

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