Strategic Web Analyst

Job title: Strategic Web Analyst

Company: Bloomreach

Job description: Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:Discovery, offering AI-driven search and merchandisingContent, offering a headless CMSEngagement, offering a leading CDP and marketing automation solutionsTogether, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visitIf you have a passion for data and are in the business of digging deep to uncover impactful insights that help teams deliver more impactful user experiences, join Bloomreach as a Website Analyst. In this role, you will leverage the full MarTech stack to uncover insights and make recommendations related to buyer engagement and loyalty, as well as demand and pipeline generation influenced by the website. You will also build, manage, and maintain the Website Operation team’s suite of website reporting tools. The salary range starts at 3 000€ gross per month, along with stock options and other benefits. Working in one of our Bloomreach offices or from home on a full-time basisWhat challenge awaits you?The Website Operations team is looking for a data analyst passionate about unlocking insights that enable teams to deliver magical experiences to our customers. You will adopt the challenge of scaling our website measurement and reporting capabilities to exceed the expectations of our website, content, demand gen, and other marketing teams.You will build, manage, and optimize reporting capabilities, including custom segmentation, event tracking, funnel mapping, conversion measurement, custom reports, and more.You will then use the tools you manage to dig deep and present insights that enable teams to understand the success of their programs and utilize learning for more personalized marketing and better overall website experiences.Your job will be to: * Own our conversion rate optimization program on bloomreach.com

• Stay abreast of industry trends, best practice websites and competitors
• Manage a suite of website reporting tools
• Be an expert in your craft

a. Own the conversion rate optimization program for Bloomreach.com

• Be accountable for conversion rates on Bloomreach.com
• Utilize first-party data and research to generate new testing and personalization ideas for Bloomreach.com
• Run, monitor, and optimize tests and personalization experiments, ensuring the tests are reliable and accurately measured
• Share learnings from all tests with stakeholders – implementing winning scenarios with the WebOps team
• Stay abreast of new developments across competitors, best-in-class tech SaaS websites, and UX best practices

b. Manage a Suite of Website Reporting Tools

• Manage and maintain a suite of website reporting tools, including Google Analytics, Bloomreach Engagement, Google Tag Manager, Hotjar, and more
• Monitor, investigate, and resolve tracking issues to ensure a strong level of trust in the data recorded
• Keep all tools and their settings up to date and compliant with various privacy & data processing regulations
• Ensure consistency across reporting tools so any user can interpret data easily and efficiently
• Provide marketing team members with training on how to use different website reporting tools & insights

c. Prepare Reports and Present Findings

• Build dashboards & reports that address the needs and objectives of the business or specific teams
• Demonstrate a clear understanding of the data being reported and what it means for the business
• Create presentations with a structured format to share website performance insights regularly with various stakeholders

d. Be an expert in your craft

• Take an active role in identifying potential new ways to collect and analyze data that help deliver more effective marketing programs
• Develop expert-level knowledge of all data, tools, and business tactics
• Present information in a manner that is clear to the target audience
• Ultimately, your goal is not just to increase the visibility of our website data but to actively work with other teams to improve key metrics and uncover hidden opportunities.

Your success story will be:

• In 30 days, you dive right in, become very familiar with the current tools used for website analytics tracking and reporting, and conduct UX research for similar sites to create a state of the union for the website and conversion rate optimization proposal by the end of the first 30 days.
• In 90 days, you will begin to implement findings, support web ops team projects, and build new features that expand the team’s ability to target and personalize experiences on the website.
• In 180 days, you will fully own the suite of reporting tools and look for new opportunities to share findings with key stakeholders effectively and efficiently, becoming an essential part of the marketing organization.

You have the following experience and qualities: * Professional – experience in management and programming

• Personal – motivation, independence, and fluency in English

Professional experience

• 3-5 years of experience in managing website analytics and reporting tools
• Strong understanding of website reporting functionality and how data is collected, processed, and used to provide insights
• Ability to demonstrate how to implement custom segmentation, event tracking, funnel mapping, conversions, goals, custom reports, and more
• Hands-on experience managing Google Analytics, Google Tag Manager, or other similar analytics tools
• Hands-on experience building custom reports in Google LookerStudio or other similar reporting tools
• Experience using Bloomreach Engagement is a plus
• Proficient in Google Sheets, Google Slides, and other similar software programs used to compile data and present findings
• Proven ability to provide insights and recommendations in a format that your target audiences can easily understand
• Solid understanding of how data informs decision-making, particularly around building better, more personalized website experiences

Personal qualities

• Naturally curious – Take pride in uncovering new findings and solving problems, even those that are complex or may have more than one resolution
• Enjoy working with others and sharing insights that will help others succeed
• Motivated by and willing to work on complex, time-sensitive projects
• Excellent attention to detail coupled with the ability to remedy issues quickly
• Possess a passion for data and learning
• Take ownership of both successes and failures, with the ability to apply learnings to future projects
• Possess a high degree of independence and self-organization to navigate through ambiguous situations
• Fluent in English with excellent written and verbal communication skills

#YOU-LI1More things you’ll like about Bloomreach:Culture:A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.We have defined our and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We’ve embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.We believe in flexible working hours to accommodate your working style.We work remote-first with several Bloomreach Hubs available across three continents.We organize company events to experience the global spirit of the company and get excited about what’s ahead. * We encourage and support our employees to engage in volunteering activities – every Bloomreacher can take 5 paid days off to volunteer*.The elaborates on our stellar 4.6/5 rating. The Culture score is even higher at 4.9/5Personal Development:We have a People Development Program — participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions. * Our resident communication coach
is available to help navigate work-related communications & decision-making challenges.*Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*Well-being:The Employee Assistance Program — with counselors — is available for non-work-related challenges.*Subscription to Calm – sleep and meditation app.*We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.We facilitate sports, yoga, and meditation opportunities for each other. * Extended parental leave up to 26 calendar weeks for Primary Caregivers.*Compensation:Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*Everyone gets to participate in the company’s success through the company performance bonus.*We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.We celebrate work anniversaries — Bloomversaries!*(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)If this position doesn’t suit you, but you know someone who might be a great fit, share it – we will be very grateful!Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.#LI-Remote

Expected salary: €3000 per month

Location: Slovensko

Job date: Fri, 16 Feb 2024 07:15:36 GMT

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